Trackday for brands
Where your buyers already gather
Sponsor a club. Run a campaign. Land a creator partnership. First-party data, transparent reporting, a real automotive audience that opts in.
Why brands choose Trackday
Members who told us what they drive.
Trackday members opt in, tell us what they drive and turn up to events. That is the audience you reach, not a lookalike model built from third-party cookies.
Five ways into the community
From sponsorship to co-creation
Whether you want to sponsor a club, run a targeted campaign, or co-create with the creators your audience already follows, Trackday has a path for your brand.
Sponsor a club page
Branded placements on a club’s home page on Trackday. Member-only perks, embedded calls-to-action, your logo where your buyers already look.
Sponsor an event
Built into ticketing. Branded landing page, attendee opt-in lists, post-event reporting. From local meets to major shows.
Run an ad campaign
Placements across club pages, creator pages, the feed, and search. Targeted by car interest, region, and club affiliation.
Co-create with creators
Trackday matches your brand to the right creators by audience, vehicles, and content style. Brief, schedule, and pay in one place.
Partner reporting
Per-campaign financial and audience reports. Impressions, attendees and conversions, exportable to your marketing stack.
Sell direct
Marketplace presence
List your products on the Trackday marketplace. Members buy direct, with your branding intact.
Why it works
First-party. Verified. Transparent.
First-party data
Members opt in. No third-party cookies. Interest signals from people who told us what they care about.
Verified audience
Cars in garages, permits, event attendance. Hard for a bot to fake.
Transparent reporting
Per-impression, per-click, per-event. Exportable to CSV or your marketing stack. No black-box dashboards.
Brands reach segments, never individuals. We never share members’ personal data. Reporting is campaign-level: impressions, clicks, and event engagement, exportable to CSV.
Next step
Land where buyers already gather.
Talk to partnerships about a campaign that fits your brand and our community.