Trackday for brands
Where your buyers already gather
Sponsor a club. Run a campaign. Land a creator partnership. First-party data, transparent reporting, a real automotive audience that opts in.
Why brands choose Trackday
Real cars. Real members. Real results.
Trackday is the platform Australian car enthusiasts actually use. Not a generic social audience, not third-party-cookie inferences. The reach you get here is built from people who opted in, told us what they drive, and showed up to the events we host.
Your placements land in front of an audience built one club, one event, one verified member at a time.
Five ways into the community
From sponsorship to co-creation
Whether you want to sponsor a club, run a targeted campaign, or co-create with the creators your audience already follows, Trackday has a path for your brand.
Sponsor a club page
Branded placements on a club’s home page on Trackday. Member-only perks, embedded calls-to-action, your logo where your buyers already look.
Sponsor an event
Ticketing-level integration. Branded landing, attendee opt-in lists, post-event reporting. From local meets to major shows.
Run an ad campaign
Placements across club pages, creator pages, the feed, and search. Targeted by car interest, region, and club affiliation.
Co-create with creators
Trackday matches your brand to the right creators by audience, vehicles, and content style. Brief, schedule, and pay in one place.
Partner reporting
Per-campaign financial and audience reports. Real impressions, real attendees, real conversions. Exportable to your marketing stack.
Sell direct
Marketplace presence
List your products on the Trackday marketplace. Direct purchase by members, with your branding intact, and no middle-of-funnel drop-off.
Why brands win on Trackday
First-party. Verified. Transparent.
First-party data
Members opt in. No third-party cookies, no shaky inferences. Real interest signals from people who told us what they care about.
Verified audience
Real cars in real garages. Real permits, real events, real attendance. Hard for bots to fake, easy for you to trust.
Transparent reporting
Per-impression, per-click, per-event. Exportable to CSV or your marketing stack. No black-box dashboards.
Brands reach segments, never individuals. We never share members’ personal data. Reporting is campaign-level: impressions, clicks, and event engagement, exportable to CSV.
Ready to meet the Australian car community?
Land where buyers already gather.
Talk to partnerships about a campaign that fits your brand and our community.